Anti-Consumption and Personal Debt

Marcelo Nepomuceno, ESCP Europe, France
Michel Laroche, Concordia University, Canada
This study examines if the scores on anti-consumption lifestyles correlate with account balance and balance due. In a sample of Brazilians customers, it was found that voluntary simplicity, but not frugality and tightwadism, correlate negatively with balance due. In addition, none of the lifestyles correlates significantly with account balance.
[ to cite ]:
Marcelo Nepomuceno and Michel Laroche (2012) ,"Anti-Consumption and Personal Debt", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 699-700.