Creating Home and Community in Public Spaces: Vestaval in Tailgating

John Sherry, University of Notre Dame, USA
Tonya Williams Bradford, University of Notre Dame, USA
Tailgating is a ritual act of eversion that turns the household inside out, putting its interior workings on public display. We describe tailgating as a vestaval which celebrates household values, dramatizing them in hermetic space, proclaiming the importance of a shared sense of domesticity to the life of a culture.
[ to cite ]:
John Sherry and Tonya Williams Bradford (2012) ,"Creating Home and Community in Public Spaces: Vestaval in Tailgating", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 28-31.