The Dynamics and Continuity of Place Attachment: Cues From a Parisian Wine Bar

Zeynep Arsel, Concordia University, Canada
Alain Debenedetti, Université Paris Est, France
Philippe Mérigot, INSEEC, France
Which servicescape elements shape consumers’ attachment to a commercial setting? To what extent this attachment is maintained if any of these elements change? We aim to address these questions via our study of a wine bar that had closed, and was resurrected in two spinoffs.
[ to cite ]:
Zeynep Arsel, Alain Debenedetti, and Philippe Mérigot (2012) ,"The Dynamics and Continuity of Place Attachment: Cues From a Parisian Wine Bar", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 28-31.