Sense and Sensibility: the Impact of Sensory Input on Moral Judgments

Gergana Nenkov, Boston College, USA
Maureen Morrin, Rutgers University, USA
Virginie Maille , Skema Business School, France
May Lwin , Nanyang Technological University, Singapore
Sensory input (seeing, touching, smelling, or hearing) lowers consumers’ level of construal, which leads to less harsh moral judgments, less sophisticated moral reasoning, and more motivated moral reasoning in a subsequent moral dilemma. More limited sensory input, in contrast, results in more abstract construals and opposite effects on moral judgment.
[ to cite ]:
Gergana Nenkov, Maureen Morrin, Virginie Maille , and May Lwin (2012) ,"Sense and Sensibility: the Impact of Sensory Input on Moral Judgments", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 22-27.