Consumption Addiction: Developing a Research Agenda to Understanding How Consumers Progress From Normal to Maladaptive Consumption and Addiction

Merrie Brucks, University of Arizona, USA
Paul Connell, City University London, UK
June Cotte, Western University, Canada
Scott Davis, Texas A&M University, USA
Kelly Temple Haws, Texas A&M University, USA
Michael Kamins, Stonybrook, USA
Ingrid M. Martin, California State University Long Beach, USA
Ann Mirabito, Baylor, USA
Hieu Nguyen, California State University Long Beach, USA
Dante M. Pirouz, Western University, Canada
Justine Rapp, University of San Diego, USA
Maura Scott, University of Kentucky, USA
Allison Johnson, Western University, Canada
The focus of this roundtable is to develop a research agenda that explicates the process of addiction, including behaviors not usually associated with addiction. We examine the progression from seemingly normal to maladaptive, addicted consumption. We will also discuss how marketing cues can move consumers towards and away from addiction.
[ to cite ]:
Merrie Brucks, Paul Connell, June Cotte, Scott Davis, Kelly Temple Haws, Michael Kamins, Ingrid M. Martin, Ann Mirabito, Hieu Nguyen, Dante M. Pirouz, Justine Rapp, Maura Scott, and Allison Johnson (2012) ,"Consumption Addiction: Developing a Research Agenda to Understanding How Consumers Progress From Normal to Maladaptive Consumption and Addiction", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1089-1090.