Cyborg As Commodity: Exploring Conceptions of Self-Identity, Body and Citizenship Within the Context of Emerging Transplant Technologies

Ai-Ling Lai, University of Leicester, UK
This paper explores how advances in transplant technologies shape conceptions of self-identity, embodiment and citizenship. Drawing on the posthuman writing of Donna Haraway and through phenomenological interviews, I explore ambivalence towards the commoditization of the cyborg-body, suggesting that biotechnology may potentially lead to a dystopian posthuman consumer society.
[ to cite ]:
Ai-Ling Lai (2012) ,"Cyborg As Commodity: Exploring Conceptions of Self-Identity, Body and Citizenship Within the Context of Emerging Transplant Technologies ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 386-394.