Crones, Hags, and Biddies: How I Became a Burlesque Queen At Seventy

Emily Moscato, Virginia Tech, USA
Julie Ozanne, Virginia Tech, USA
Older women in the Red Hat Society perform gender by parodying traditional expectations for women to look pretty and demure. These women wear gaudy attire and consume loudly and hedonistically. Yet they form a community of practice and support as these women navigate the social and physical realities of aging.
[ to cite ]:
Emily Moscato and Julie Ozanne (2012) ,"Crones, Hags, and Biddies: How I Became a Burlesque Queen At Seventy", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 18-21.