Influence of Future Time Perspective on Involvement: an Approach With Two Studies

Stefanie Scholz, Otto-Friedrich-University Bamberg, Germany
Yvonne Illich, Friedrich-Alexander-University Erlangen-Nuremberg, Germany
Björn S. Ivens, Otto-Friedrich-University Bamberg, Germany
Martina Steul-Fischer, Friedrich-Alexander-University Erlangen-Nuremberg, Germany
The aim of this research is to extend current knowledge of older consumers’ behaviour, focusing on involvement and future time perspective. Furthermore, we propose recommendations for customer approaches in the context of colon cancer prevention, as older consumers increasingly face new challenges in the realm of medical decision-making.
[ to cite ]:
Stefanie Scholz, Yvonne Illich, Björn S. Ivens, and Martina Steul-Fischer (2012) ,"Influence of Future Time Perspective on Involvement: an Approach With Two Studies", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 646-648.