Donating in Recessionary Times: Resource Scarcity, Social Distance, and Charitable Giving

Michal Herzenstein, University of Delaware, USA
Deborah Small, University of Pennsylvania, USA
In three experiments, we show that when financial resources are scarce people become socially myopic—more heavily discounting the lives of distant others relative to close others. As a result, donations to charity are concentrated on local as compared to global causes.
[ to cite ]:
Michal Herzenstein and Deborah Small (2012) ,"Donating in Recessionary Times: Resource Scarcity, Social Distance, and Charitable Giving", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 13-17.