In the Aftermath of an Earthquake: the Interactive Role of Self-Construal and Victim Group-Status in Charitable Behavior

Rod Duclos, Hong Kong University of Science and Technology, China
Alixandra Barasch, University of Pennsylvania, USA
Building on self-construal theory, this research examines the conditions under which interdependents are more/less charitable than independents. Doing so, we identify the moderating influence of victim group-status (in vs. out) and the mediating role of lay beliefs (e.g., extent to which one believes helping others promotes happiness) in the process.
[ to cite ]:
Rod Duclos and Alixandra Barasch (2012) ,"In the Aftermath of an Earthquake: the Interactive Role of Self-Construal and Victim Group-Status in Charitable Behavior", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 640-641.