It’S Not Just Numbers: Nutrition Information Disclosure Is Perceived As a Social Identity Threat By French Consumers

Pierrick Gomez, Reims Management School and Université Paris Dauphine, France
This research examines whether nutrition information disclosure can threaten national identity of French consumers. Results of an experiment reveal that nutrition information disclosure impairs information processing of participants for whom French identity was made salient. Two additional experiments are planned to investigate the influence of social identity threat induced by nutrition information disclosure on dietary choices.
[ to cite ]:
Pierrick Gomez (2012) ,"It’S Not Just Numbers: Nutrition Information Disclosure Is Perceived As a Social Identity Threat By French Consumers", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1108-1108.