How About Giving My Things Away Over the Internet? When the Internet Makes It Easier to Give Things Away

Valérie Guillard, Paris Dauphine University, France
Céline Del Bucchia, Audencia Nantes School of Management, France
The present article looks at the meaning of gift-giving when it is performed via free online recycling websites. Underpinned by research on the difficulties inherent to giving, our paper illustrates how these websites remove the difficulties inherent in giving to kith, kin or to charities.
[ to cite ]:
Valérie Guillard and Céline Del Bucchia (2012) ,"How About Giving My Things Away Over the Internet? When the Internet Makes It Easier to Give Things Away", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 630-631.