Putting Your Eggs in One Basket: Sex Ratio Effects on Bet-Hedging

Joshua Ackerman, Massachusetts Institute of Technology, USA
Vladas Griskevicius, University of Minnesota, USA
Perceived differences in the relative numbers of nearby men and women are shown to affect the variance of unrelated decisions. People cued with ratios indicating more own-sex individuals used less diversified strategies in gambles, retirement allocations and research funding choices.
[ to cite ]:
Joshua Ackerman and Vladas Griskevicius (2012) ,"Putting Your Eggs in One Basket: Sex Ratio Effects on Bet-Hedging", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 629-629.