When Motherhood Is Too Hard to Face: Anti-Consumption in Difficult Pregnancy

Tonner Andrea, University of Strathclyde, UK
This paper presents a narrative study of pregnancy, considering anti-consumption as instrumental to liminal identity. Focussed upon pregnancies at odds with ‘good motherhood’ it finds that avoiding consumption is central to managing women’s resultant ‘othered’ state and therefore that anti-consumption must be considered within conceptualisations of liminal symbolic consumption.
[ to cite ]:
Tonner Andrea (2012) ,"When Motherhood Is Too Hard to Face: Anti-Consumption in Difficult Pregnancy", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 357-362.