Different Methodological Approaches to Studying Transformative Consumer Research: What Can We Learn From Each Other?

Ekant Veer, University of Canterbury, New Zealand
Paul Connell, City University London, UK
Michal Ann Strahilevitz, Golden Gate University, USA
Connie Pechmann, University of California Irvine, USA
Stacey Mezel Baker, University of Wyoming, USA
Punam Anand Keller, Dartmouth University, USA
Linda Price, University of Arizona, USA
Alan Andreasen, Georgetown University, USA
Laura Peracchio, University of Wisconsin-Milwaukee
Rebecca Ratner , University of Maryland
Carlos Torelli, University of Minnesota, USA
This roundtable brings together highly regarded Transformative Consumer Researchers from a variety of methodological paradigms and backgrounds to learn from one another and investigate potential collaboration opportunities. By creating a forum for a trans-methodological discussion on TCR, this roundtable also complements the conference theme of Appreciating Diversity.
[ to cite ]:
Ekant Veer, Paul Connell, Michal Ann Strahilevitz, Connie Pechmann, Stacey Mezel Baker, Punam Anand Keller, Linda Price, Alan Andreasen, Laura Peracchio, Rebecca Ratner , and Carlos Torelli (2012) ,"Different Methodological Approaches to Studying Transformative Consumer Research: What Can We Learn From Each Other?", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1087-1088.