True Comeliness Or Fake Beauty: Cosmetic Surgery As Mating Strategy

Sunyee Yoon, University of Wisconsin - Madison, USA
Nancy Wong, University of Wisconsin - Madison, USA
The role of cosmetic surgery as a strategy to increase mating success was explored from an evolutionary perspective. Cosmetic surgery is favored by females who are less sexually restricted and have stronger mating desire. However, men less prefer women with cosmetic surgery because it does not improve reproductive values.
[ to cite ]:
Sunyee Yoon and Nancy Wong (2012) ,"True Comeliness Or Fake Beauty: Cosmetic Surgery As Mating Strategy", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1116-1116.