Time and Context Dependencies in Consumer Behavior

Euehun Lee, Korea Advaced Institute of Science and Technology, Korea
Anil Mathur, Hofstra University, USA
Choong Kwai Fatt, University of Malaya, Malaysia
George P. Moschis, Georgia State University, USA
This paper presents the life course paradigm to study behavior over the course of one’s life. It uses data from a longitudinal study to illustrate how this approach could be employed to overcome some limitations of previous consumer research that attempt to study consumers over time.
[ to cite ]:
Euehun Lee, Anil Mathur, Choong Kwai Fatt, and George P. Moschis (2012) ,"Time and Context Dependencies in Consumer Behavior", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 589-589.