Market Mavens and Networking: Benefits and Costs of Network Participation Market Mavens and Networking: Benefits and Costs of Network Participation

Seung Hwan (Mark) Lee, Colorado State University, USA
Gail Leizerovici, University of Western Ontario, Canada
Shuoyang Zhang, Colorado State University, USA
We examine the role of market mavens in emerging networks through a longitudinal study. Our counterintuitive findings reveal that market mavens have a lower rate of network growth and tend to build a selective network over time. Further, market mavens occupying central positions experience greater satisfaction while suffering more stress.
[ to cite ]:
Seung Hwan (Mark) Lee, Gail Leizerovici, and Shuoyang Zhang (2012) ,"Market Mavens and Networking: Benefits and Costs of Network Participation Market Mavens and Networking: Benefits and Costs of Network Participation", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 593-594.