What Effect Does the Relationship Portfolio Have on Well Being? Comparing the Impact of Brand, Service, and Interpersonal Relationships

Seung Hwan (Mark) Lee, Colorado State University, USA
Allison Johnson, University of Western Ontario, Canada
Matthew Thomson, University of Western Ontario, Canada
Extensive psychological research suggests that the quality and quantity of interpersonal relationships are linked with increased life satisfaction and well-being. Using structural equation modeling, we show that while consumer and service provider relationships increase people’s well-being, person-brand relationships are associated with significantly diminished self-esteem and well-being.
[ to cite ]:
Seung Hwan (Mark) Lee, Allison Johnson, and Matthew Thomson (2012) ,"What Effect Does the Relationship Portfolio Have on Well Being? Comparing the Impact of Brand, Service, and Interpersonal Relationships", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 590-592.