Rituals For Reversing One’S Fortune

Jane Risen, University of Chicago, USA
Yan Zhang, National University of Singapore, Singapore
Christine Hosey, University of Chicago, USA
Four experiments demonstrate that engaging in superstitious rituals reduce the pessimism that typically follows a jinx relative to non-superstitious behaviors. After jinxing themselves, participants who knock down on a table or throw a tennis ball believe negative outcomes are less likely than participants who knock up or hold a ball.
[ to cite ]:
Jane Risen, Yan Zhang, and Christine Hosey (2012) ,"Rituals For Reversing One’S Fortune", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 5-8.