Rituals Alleviate Grieving For Loved Ones, Lovers, and Lotteries

Michael Norton, Harvard University, USA
Francesca Gino, Harvard University, USA
Across two experiments, participants directed to reflect on past rituals or assigned to complete novel rituals after experiencing losses – of loved ones, lovers, and lotteries – reported lower levels of grief. Increased feelings of control after rituals mediated this relationship, and beliefs in the effectiveness of rituals enhanced their positive effects.
[ to cite ]:
Michael Norton and Francesca Gino (2012) ,"Rituals Alleviate Grieving For Loved Ones, Lovers, and Lotteries", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 5-8.