From Bye-Bye to Buy-Buy: Influence of Homophone Priming on Judgment and Behavior

Derick Davis, Virginia Tech, USA
Paul Herr, Virginia Tech, USA
Can reading “bye” influence how much someone will pay to “buy” a product? Can reading “wait” influence perceptions of an object’s “weight”? We investigate conditions where one homophone – words that sounds the same as another but has different spelling and meaning –primes perceptions and behaviors related to the complementary homophone.
[ to cite ]:
Derick Davis and Paul Herr (2012) ,"From Bye-Bye to Buy-Buy: Influence of Homophone Priming on Judgment and Behavior", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 585-586.