Report of the 2011 ACR Long-Term Planning Task Force

Joel Huber, Duke University, USA
Don Lehmann, Columbia University, USA
John Deighton, Harvard Business School, USA
Linda Price, University of Arizona, USA
Recently an ACR Strategic Task force was created to address the growth, internationalization, and relevance of our field. The task force conducted a member survey and generated recommendations and issues to consider in the future. These outputs plus data on conference submissions will be discussed. We seek input on several recommendations for ACR initiatives to scale up and enhance the field as it rapidly expands, including recommendations for new and existing publication outlets and conference structures.
[ to cite ]:
Joel Huber, Don Lehmann, John Deighton, and Linda Price (2011) ,"Report of the 2011 ACR Long-Term Planning Task Force", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 694.