The Impact of Research Design on the Compromise Effect

Nico Neumann, University of New South Wales, Australia
Ashish Sinha, University of New South Wales, Australia
Ulf Böckenholt, Northwestern University, USA
This work investigates the impact of research design on the results of the compromise effect, using meta-analytic evidence. The findings suggest that experimental characteristics have a major impact on the obtained extremeness aversion results, while sample characteristics have little impact. We discuss implications and methodological recommendations based on our analysis.
[ to cite ]:
Nico Neumann, Ashish Sinha, and Ulf Böckenholt (2011) ,"The Impact of Research Design on the Compromise Effect", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 672-673.