Learning to Resist: the Challenges Faced By Beginner Voluntary Simplifiers

Paul Ballantine, University of Canterbury, New Zealand
Paula Arbouw, University of Canterbury, New Zealand
Lucie Ozanne, University of Canterbury, New Zealand
This paper explores the challenges voluntary simplifiers face as they try to escape (or resist) the market when first adopting their new lifestyle. Even though voluntary simplicity is a lifestyle freely chosen by its adherents, consumer resistance is often a difficult act to undertake. This study highlights the potential challenges that may be experienced by those people who choose to adopt the voluntary simplicity lifestyle.
[ to cite ]:
Paul Ballantine, Paula Arbouw, and Lucie Ozanne (2011) ,"Learning to Resist: the Challenges Faced By Beginner Voluntary Simplifiers", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 404-408.