The Meaning of Border and Its Effects on Cross-Border Consumption

Emre Ulusoy, University of Texas - Pan American, USA
Six emerging themes represent the meanings of border and the experience of crossing it: the paradoxical feelings of security and ambivalence; resistance against the materialization of the symbolic; the border as a symbolic obstacle and consumption as reward; border as fragmentation; border as privilege; and social construction of border reality.
[ to cite ]:
Emre Ulusoy (2011) ,"The Meaning of Border and Its Effects on Cross-Border Consumption", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 892-893.