The Effect of Temperature Cues on Food Intake

Barbara Briers, Tilburg University, The Netherlands
Davy Lerouge, Tilburg University, The Netherlands
Emerging literature points to, but lacks evidence, on effects of temperature exposure – heating versus air conditioning - on food intake. This study addresses that void by illustrating that people who feel cold indeed eat more. Moreover, we show that exposure to cold primes is already sufficient to activate this behavior.
[ to cite ]:
Barbara Briers and Davy Lerouge (2011) ,"The Effect of Temperature Cues on Food Intake", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 658-659.