When Happiness Doesn’T Seem Contingent on Material Goods: the Influence of Positive Affect on Materialism and Conspicuous Consumption

Jin Seok Pyone, Cornell University, USA
Alice M. Isen, Cornell University, USA
Much research has investigated how materialism influences happiness. However, relatively little research has been conducted on the reverse, the influence of positive affect on materialism. The present research suggests that under positive affect, people are less likely to pursue material goods as a means to achieve happiness or social status.
[ to cite ]:
Jin Seok Pyone and Alice M. Isen (2011) ,"When Happiness Doesn’T Seem Contingent on Material Goods: the Influence of Positive Affect on Materialism and Conspicuous Consumption", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 655-656.