Influence of Facial Affective Display on Social Judgments

Ze Wang, University of Central Florida, USA
Fan Liu, University of Central Florida, USA
The current research attempts to investigate how facial affective displays embedded in static images influence observers’ evaluative judgments. Findings in two empirical studies suggest that neutral and positive affective displays differentially impact observers' perceptions on two fundamental dimensions of interpersonal judgments: warmth and competence.
[ to cite ]:
Ze Wang and Fan Liu (2011) ,"Influence of Facial Affective Display on Social Judgments", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 871-872.