Variety Leads to Satiety: Varied Meal Composition Leads to Greater Satiety

Aner Tal, Cornell University, USA
Brian Wansink, Cornell University, USA
Michael Giblin, State University of New York at Buffalo
Variety-seeking has been linked to multiple detrimental effects for consumers, leading them to make suboptimal choices and over-consume. The current research shows that variety within a meal can in fact lead to greater satiety, controlling for food-quantity. Study 1 shows consumers experience greater satiety while statistically controlling for quantity eaten given variety in a meal. A planned second study will show increased satiety from experimentally controlled variety. Follow-up studies will explore the process involved, with the hypothesized process relying on increased attention during consumption.
[ to cite ]:
Aner Tal, Brian Wansink, and Michael Giblin (2011) ,"Variety Leads to Satiety: Varied Meal Composition Leads to Greater Satiety", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 867-868.