Looking Into Future’S Mirror: How Representations of the Aged Self Impact Impatience

Oleg Urminsky, University of Chicago, USA
Daniel Bartels, Columbia University, USA
Participants see photos of themselves that either have merely been aged (low change) or have been aged and also morphed with a generic demographic match (high change). When participants first focus on their present selves, seeing high-change representations of their future selves increases willingness to pay to expedite future benefits.
[ to cite ]:
Oleg Urminsky and Daniel Bartels (2011) ,"Looking Into Future’S Mirror: How Representations of the Aged Self Impact Impatience ", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 278.