Familiarity Hijack: Imperceptible Celebrity Facial Cues Influence Trust and Preference

Robin Tanner, University of Wisconsin - Madison, USA
Ahreum Maeng, University of Wisconsin - Madison, USA
In this research we investigate the effect of morphing unfamiliar faces with those of well-known public figures. Across 4 studies, using a variety of measures, participants show a clear preference for the morphed faces, despite a complete lack of conscious recognition of the public figures in question.
[ to cite ]:
Robin Tanner and Ahreum Maeng (2011) ,"Familiarity Hijack: Imperceptible Celebrity Facial Cues Influence Trust and Preference", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 277-278.