A Picture Is Worth a Thousand Inferences: Appearance-Based First Impressions Predict Leader Selection and Mate Choice

Christopher Olivola, Warwick Business School, UK
Paul Eastwick, Texas A&M University, USA
Eli Finkel, Northwestern University, USA
Dan Ariely, Duke University, USA
Alexander Todorov, Princeton University, USA
We often form opinions about the characteristics of other people from their appearances. Using experimental methods combined with naturalistic data from real elections, a major online dating site, and speed dating events, we show that these appearance-based social inferences impact two important decision-making domains: political choice (voting) and mate choice (dating).
[ to cite ]:
Christopher Olivola, Paul Eastwick, Eli Finkel, Dan Ariely, and Alexander Todorov (2011) ,"A Picture Is Worth a Thousand Inferences: Appearance-Based First Impressions Predict Leader Selection and Mate Choice", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 276-277.