Poseurs: Understanding When Product Use Is Perceived As Impression Management

Ethan Pancer, Queens University, Canada
Laurence Ashworth, Queens University, Canada
Anecdotal evidence suggests that we have the ability to make attributions about others as poseurs. We integrate the identity signaling and impression management literature to examine what environmental cues are suggestive of a motive of impression management and the subsequent impact on downstream inferences.
[ to cite ]:
Ethan Pancer and Laurence Ashworth (2011) ,"Poseurs: Understanding When Product Use Is Perceived As Impression Management", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 851-852.