Practice What You Preach?

Sunaina Chugani, University of Texas at Austin, USA
Susan Broniarczyk, University of Texas at Austin, USA
We explore an inherent mechanism in giving goal-related advice that may perpetuate our failure to practice what we preach. Giving goal-related advice allows the advisor to experience vicarious goal progress through expectation of recipient follow-through, allowing the advisor to disengage from the goal and act in an advice-inconsistent manner.
[ to cite ]:
Sunaina Chugani and Susan Broniarczyk (2011) ,"Practice What You Preach?", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 637-638.