Affect-Rich Experiencers, Affect-Poor Forecasters: Mispredicting the Influence of Outcome Magnitude and Outcome Probability on Experienced Affect

Eva Buechel, University of Miami, USA
Jiao Zhang, University of Miami, USA
Carey Morewedge, Carnegie Mellon University, USA
Joachim Vosgerau, Carnegie Mellon Univeristy, USA
Forecasters predict that their affective reactions toward receiving an outcome will be highly sensitive to the magnitude and the probability of the outcome, but experiencers' reactions are less sensitive to such characteristics. The difference in sensitivity can lead to underprediction of affective reactions in certain situations and overprediction in others
[ to cite ]:
Eva Buechel, Jiao Zhang, Carey Morewedge, and Joachim Vosgerau (2011) ,"Affect-Rich Experiencers, Affect-Poor Forecasters: Mispredicting the Influence of Outcome Magnitude and Outcome Probability on Experienced Affect", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 635-636.