The Impact of Auditory Tempo on Prospective Temporal Distance Judgments and Consumer Preference

Kyu Kim, University of Southern California, USA
Gal Zauberman, University of Pennsylvania, USA
We demonstrate that fast auditory tempo, which has been shown to influence individuals’ judgment of elapsed time, also influences judgment of prospective temporal distance. We further demonstrate that fast tempo influences various time-related decisions, such as WTP for a week-long cruise or intertemporal choice preference, by altering subjective time judgment.
[ to cite ]:
Kyu Kim and Gal Zauberman (2011) ,"The Impact of Auditory Tempo on Prospective Temporal Distance Judgments and Consumer Preference", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 265-266.