Proximity to a Goal and Time Slack

Ji Hoon Jhang, University of Colorado at Boulder, USA
John Lynch, University of Colorado, USA
The present research seeks to understand how proximity to a goal influences perceptions of time slack (“spare time”). In field and laboratory studies, we find that whether people think they have more time slack now versus later depends on how close they are to a goal, and that proximity to a goal causes people to desire to delay attractive interruptions.
[ to cite ]:
Ji Hoon Jhang and John Lynch (2011) ,"Proximity to a Goal and Time Slack", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 264-265.