Giving Time Gives You More Time

Zoë Chance, Harvard Business School, USA
Cassie Mogilner, University of Pennsylvania, USA
Michael I. Norton, Harvard Business School, USA
Refusals to help are often rationalized by lack of time. We explore this association in reverse, showing across multiple experiments that people who spend time on others subsequently feel they have more free time, and that the future is long and full of possibilities.
[ to cite ]:
Zoë Chance, Cassie Mogilner, and Michael I. Norton (2011) ,"Giving Time Gives You More Time", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 263-264.