Money Makes Money More Important

Sanford DeVoe, University of Toronto, Canada
Jeffrey Pfeffer, Stanford University, USA
Byron Lee, University of Toronto, Canada
Using a longitudinal survey and two experiments, we find that people place greater importance on money when it is obtained in exchange for a person’s time spent working as compared to the same amount of money obtained in ways that do not implicate the self to the same extent.
[ to cite ]:
Sanford DeVoe, Jeffrey Pfeffer, and Byron Lee (2011) ,"Money Makes Money More Important", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 269.