Don’T Get Framed Again: How a Divergent Thought Mindset Mitigates Framing Effects

Robin Tanner, University of Wisconsin - Madison, USA
Kate E. Min, Duke University, USA
Tanya Chartrand, Duke University, USA
A divergent thought mindset debiases people from the robustly documented framing effect – that is, people make consistent decisions regardless of whether the problem is framed positively or negatively. We argue that this is a result of deviation from the usual automatic associations between the problem frame and decision process.
[ to cite ]:
Robin Tanner, Kate E. Min, and Tanya Chartrand (2011) ,"Don’T Get Framed Again: How a Divergent Thought Mindset Mitigates Framing Effects", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 260.