Psychology-Compatible Elicitations: the Uncertainty Effect As a Case Study

Uri Simonsohn, University of Pennsylvania, USA
This paper introduces the notion of psychology-compatible elicitations to describe those not interfering with the psychological processes behind phenomena under study. It demonstrates it with experiments combining the uncertainty effect (valuing lotteries less than worst outcome), presumably a System 1 phenomenon, with multiple-price-lists, an elicitation hypothesized to enhance System 2 responses.
[ to cite ]:
Uri Simonsohn (2011) ,"Psychology-Compatible Elicitations: the Uncertainty Effect As a Case Study", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 247-248.