Lethargic Mind: How Perceived Fat Consumption Affects Mind’S Agility

Anastasiya Pocheptsova, University of Maryland, USA
Aparna Labroo, University of Toronto, Canada
We propose that there is a connection in consumers’ minds between physical and cognitive sluggishness. Ingesting fat translates into a feeling of mental sluggishness that impairs one’s ability to perform various cognitive tasks.
[ to cite ]:
Anastasiya Pocheptsova and Aparna Labroo (2011) ,"Lethargic Mind: How Perceived Fat Consumption Affects Mind’S Agility", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 240.