Does a Heavy Heart Create a Heavy Body? the Connection Between Conceptual, Physical and Emotional Heaviness

Xue Zheng, National University of Singapore, Singapore
Jayanth Narayan, National University of Singapore, Singapore
Dilip Soman, University of Toronto, Canada
Heaviness as a concept has meanings in the domains of weight (physical heaviness), state of mind (emotional heaviness), and, more generally, as a property of concepts. In this research, we investigate the interrelationship between these different concepts. In a series of studies, we find that a) conceptual heaviness induces a sense of physical heaviness, and b) emotional heaviness induces physical heaviness and vice-versa.
[ to cite ]:
Xue Zheng, Jayanth Narayan, and Dilip Soman (2011) ,"Does a Heavy Heart Create a Heavy Body? the Connection Between Conceptual, Physical and Emotional Heaviness", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 239-240.