Brighten Up: Emotional Expressions and Perception of Color Brightness

Hyunjin Song, Yale University, USA
Andrew Vonash, Florida State University, USA
Brian Meier, Gettysburg College, USA
John Bargh, Yale University, USA
Metaphoric association between affect and brightness has been previously demonstrated in different domains including morality and valence. The current research examined whether this association also exists in perception of faces. Four studies demonstrate that smiling faces are perceived as brighter than frowning faces. Implications in the consumer domain will be discussed.
[ to cite ]:
Hyunjin Song, Andrew Vonash, Brian Meier, and John Bargh (2011) ,"Brighten Up: Emotional Expressions and Perception of Color Brightness", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 238-239.