The Impact of Incidental Ownership of Objects on Subsequent Behavior

Liad Weiss, Columbia University, USA
Gita V. Johar, Columbia University, USA
Every day we acquire new objects, either because we choose them or through some other incidental route: “hand-me downs,” gifts we never asked for. While it is true that who we are affects our product choices, could incidentally acquired objects cause us to act in ways consistent with those objects?
[ to cite ]:
Liad Weiss and Gita V. Johar (2011) ,"The Impact of Incidental Ownership of Objects on Subsequent Behavior", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 622-623.