When You Can’T Judge a Book By Its Cover: Metacognitive Inferences About Embodied Cues

Jesse Chandler, Princeton University, USA
David Reinhard, University of Michigan, USA
Norbert Schwarz, University of Michigan, USA
In three studies we find that judgments (e.g. importance) are influenced by perceptual cues (e.g. weight) only when people have some information about the target; judgments of unfamiliar targets are uninfluenced by these cues. This suggests a key role for metacognitive assessments in the use and disuse of embodied information.
[ to cite ]:
Jesse Chandler, David Reinhard, and Norbert Schwarz (2011) ,"When You Can’T Judge a Book By Its Cover: Metacognitive Inferences About Embodied Cues", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 228-229.