I Can Feel It!: Haptic Sensations on Prosocial Behaviors

Chen Wang, University of British Columbia, Canada
Rui (Juliet) Zhu, University of British Columbia, Canada
This research examines how a smooth versus rough haptic input affects people’s prosocial behaviors. We propose that the haptic roughness versus smoothness leads to greater willingness to help. However, the effect of haptic cues only exists in the absence of representation-based or trait level empathic concerns.
[ to cite ]:
Chen Wang and Rui (Juliet) Zhu (2011) ,"I Can Feel It!: Haptic Sensations on Prosocial Behaviors", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 227-228.