When Hugs Mean Human: Antecedents and Consequences of Embodied Anthropomorphism

Rhonda Hadi, Baruch College, CUNY, USA
Ana Valenzuela, Baruch College, CUNY, USA
In this research, we find that embodied affiliative gestures can serve as a route to object attachment, providing that the target is also imbued with anthropomorphic cues. Further, we explore the idea that increased anthropomorphism may serve as an antecedent to emotional attachment, and subsequent downstream variables.
[ to cite ]:
Rhonda Hadi and Ana Valenzuela (2011) ,"When Hugs Mean Human: Antecedents and Consequences of Embodied Anthropomorphism", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 226-227.