Body and Mind: How Mindfulness Enhances Consumers' Responsiveness to Physiological Cues in Food Consumption

Evelien van de Veer, Wageningen University, The Netherlands
Erica van Herpen, Wageningen University, The Netherlands
Hans van Trijp, Wageningen University, The Netherlands
External cues regularly override physiological cues in food consumption, also characterized as mindless eating. We propose that mindfulness, an enhanced attention to the present moment, improves consumers’ responsiveness to physiological cues. We demonstrate this for dispositional mindfulness and a short training of mindfulness that focuses attention on the body.
[ to cite ]:
Evelien van de Veer, Erica van Herpen, and Hans van Trijp (2011) ,"Body and Mind: How Mindfulness Enhances Consumers' Responsiveness to Physiological Cues in Food Consumption", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 603-604.